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Sustainable finance: reconciling economic performance and environmental impact

For several years now, finance has been undergoing a profound transformation. Faced with environmental, social and governance (ESG) challenges, financial players are reviewing their priorities. It’s no longer just a question of maximizing profits, but also of taking into account the long-term impact of investments on the planet and society. This evolution has given rise…

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Travel & transport: the digital revolution in motion

The transportation sector is undergoing a major transformation. Between the rise of digital technology, ever-evolving customer expectations, and environmental demands, travel and transport players must reinvent themselves. Through digital transformation, automation, and the Internet of Things (IoT), these industries are modernizing to improve efficiency, enhance safety, and deliver ever smoother experiences.  Connectivity, Performance, and User…

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Tourism and Transport: When ESG data takes flight

While travelers enjoy their summer, hotels, airlines, and sustainable tourism stakeholders are activating a crucial yet often invisible lever: ESG data. Faced with regulatory pressure, traveler expectations, and B2B partner demands, mastering Environmental, Social, and Governance indicators is no longer a secondary project — it’s becoming a strategic necessity. But in a sector as fragmented,…

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Tech and Deckchairs: How AI Is redefining summer vacations by a Product Manager in flip-flops (or almost)

By a Product Manager in flip-flops (or almost) The beaches are filling up, the offices are emptying, but technology isn’t taking a break. Better yet: it’s transforming our vacations. We asked our product manager what this year’s summer tech trends are! Dynamic itineraries that adapt in real time Planning a vacation itinerary can quickly become…

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“The “Green Guest” paradox: When ESG collides with customer expectations

The hospitality industry is undergoing a significant ESG transformation. Green labels, plastic reduction, local partnerships, renewable energy… initiatives are multiplying. Yet, a paradox persists: customers want sustainability, but not at the expense of their comfort. The concept of the “green guest” or “eco-tourist” is increasingly prevalent in the hotel and tourism industry. It refers to…

Migration Data

Successful migration to HubSpot with DeepKubeHub: Turning data into a strategic asset

As businesses increasingly prioritize personalized customer engagement and agile marketing strategies, many are turning to HubSpot as their CRM of choice. Its intuitive interface, powerful automation capabilities, and open ecosystem make it a go-to platform for driving multichannel performance. Yet, many organizations remain trapped in legacy CRM systems, hesitant to migrate due to concerns over…

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The insight Lab : Environmental and social reporting

Discover the perspective of Nada El Alami, our Sustainable Development Product Manager, as she answers key questions about the challenges and solutions surrounding the CSRD and sustainability reporting. Nada, could you briefly remind us what the CSRD directive is? The CSRD (Corporate Sustainability Reporting Directive) is a European directive that imposes strict sustainability reporting standards…