As businesses increasingly prioritize personalized customer engagement and agile marketing strategies, many are turning to HubSpot as their CRM of choice. Its intuitive interface, powerful automation capabilities, and open ecosystem make it a go-to platform for driving multichannel performance. Yet, many organizations remain trapped in legacy CRM systems, hesitant to migrate due to concerns over…
As climate change emerges as one of the defining challenges of our time, companies are increasingly turning to digital technologies to mitigate their environmental impact. According to an article in Le Monde, 30% to 40% of a company’s carbon footprint is due to digital usage. This underscores the dual opportunity of leveraging innovation to drive…
Metaverse is not just a fascinating virtual universe but a true revolution for innovative companies like Berexia. This immersive digital space allows for the exploration of new ways to collaborate, create, and transform organizational practices. As a key player in digital transformation, Berexia fully embraces this dynamic, using the metaverse to support its clients in…
DevOps is now emerging as a key approach to accelerating digital transformation. But beyond the buzzword, what does this methodology really imply? Ryme Qasmi, Innovation Manager at Berexia, will help us understand its challenges and concrete benefits. Today, there is a lot of talk about DevOps as a lever for digital transformation. Can you explain…
Discover the perspective of Nada El Alami, our Sustainable Development Product Manager, as she answers key questions about the challenges and solutions surrounding the CSRD and sustainability reporting. Nada, could you briefly remind us what the CSRD directive is? The CSRD (Corporate Sustainability Reporting Directive) is a European directive that imposes strict sustainability reporting standards…
In a constantly evolving world, environmental, social, and governance (ESG) issues are taking center stage in the economic landscape. Companies that integrate these criteria into their strategies are not only meeting ethical expectations but also adopting a proactive approach that allows them to stand out. Why is ESG Crucial? Meeting Consumer Expectations Today’s consumers are…
Robotic Process Automation (RPA) is a technology that automates repetitive and time-consuming tasks using software “robots.” These robots mimic human actions on digital interfaces, such as data entry or transaction management, boosting business efficiency. How Does RPA Work? RPA uses software to perform rule-based tasks without human intervention. Unlike more complex solutions, RPA can easily…
As we embrace the era of Industry 5.0, transformative technologies are reshaping traditional sectors like ports, airports, and oil & gas. This article explores the impact of Industry 5.0 on these industries, highlighting the convergence of digital innovation, artificial intelligence, and sustainability. The Rise of Industry 5.0 Industry 5.0 represents a new phase in industrial…
Berexia recently organized a significant hackathon in Tunisia, convening a diverse group of participants to tackle real-world challenges. The event served as a platform to showcase inventive solutions spanning sustainability, digital transformation, and community impact. Participants, utilizing cutting-edge technologies such as blockchain and AI, engaged in collaborative efforts, fostering an environment of shared knowledge and…
The marriage of technology and finance, commonly known as FinTech, has ushered in a new era for the insurance industry. This article delves into the realm of Insurtech, showcasing how innovative technologies are disrupting traditional insurance models and reshaping the future of risk management. The FinTech Revolution in Insurance Insurtech represents the convergence of technology…
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