Since the health crisis, telecommuting has become a must-have model for many companies. Popular for its flexibility, it also raises challenges in terms of sustainability and social responsibility. Its impact on ESG criteria (Environment, Social and Governance) is complex and merits in-depth analysis. How can we maximize its benefits while limiting its negative effects? Here’s…
Today, artificial intelligence is everywhere. But we often hear it misused. To find out more, we interviewed Chaimaa, our product manager. C: It’s true that AI has become a key word in business. But its use is sometimes misunderstood. Many companies adopt AI without a real strategy, thinking it’s a miracle solution to every problem.…
In an educational landscape undergoing rapid digital transformation, the question of the authenticity and security of academic diplomas is becoming increasingly acute. Blockchain is emerging as an innovative and effective solution to these challenges. By guaranteeing the integrity, traceability and accessibility of academic certifications, this technology is redefining standards for the recognition of skills and…
Berexia and Hubspot look forward to seeing you at GITEX Africa from april 14 to 16, 2025 in Marrakech. Berexia will be present at GITEX Africa 2025 from April 14 to 16, 2025 in Marrakech. We are delighted to participate in this edition with our partner Hubspot, the leader in CRM platforms for inbound marketing.…
As businesses increasingly prioritize personalized customer engagement and agile marketing strategies, many are turning to HubSpot as their CRM of choice. Its intuitive interface, powerful automation capabilities, and open ecosystem make it a go-to platform for driving multichannel performance. Yet, many organizations remain trapped in legacy CRM systems, hesitant to migrate due to concerns over…
As climate change emerges as one of the defining challenges of our time, companies are increasingly turning to digital technologies to mitigate their environmental impact. According to an article in Le Monde, 30% to 40% of a company’s carbon footprint is due to digital usage. This underscores the dual opportunity of leveraging innovation to drive…
Metaverse is not just a fascinating virtual universe but a true revolution for innovative companies like Berexia. This immersive digital space allows for the exploration of new ways to collaborate, create, and transform organizational practices. As a key player in digital transformation, Berexia fully embraces this dynamic, using the metaverse to support its clients in…
DevOps is now emerging as a key approach to accelerating digital transformation. But beyond the buzzword, what does this methodology really imply? Ryme Qasmi, Innovation Manager at Berexia, will help us understand its challenges and concrete benefits. Today, there is a lot of talk about DevOps as a lever for digital transformation. Can you explain…
Discover the perspective of Nada El Alami, our Sustainable Development Product Manager, as she answers key questions about the challenges and solutions surrounding the CSRD and sustainability reporting. Nada, could you briefly remind us what the CSRD directive is? The CSRD (Corporate Sustainability Reporting Directive) is a European directive that imposes strict sustainability reporting standards…
In a constantly evolving world, environmental, social, and governance (ESG) issues are taking center stage in the economic landscape. Companies that integrate these criteria into their strategies are not only meeting ethical expectations but also adopting a proactive approach that allows them to stand out. Why is ESG Crucial? Meeting Consumer Expectations Today’s consumers are…
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