As businesses increasingly prioritize personalized customer engagement and agile marketing strategies, many are turning to HubSpot as their CRM of choice. Its intuitive interface, powerful automation capabilities, and open ecosystem make it a go-to platform for driving multichannel performance. Yet, many organizations remain trapped in legacy CRM systems, hesitant to migrate due to concerns over…
Discover the perspective of Nada El Alami, our Sustainable Development Product Manager, as she answers key questions about the challenges and solutions surrounding the CSRD and sustainability reporting. Nada, could you briefly remind us what the CSRD directive is? The CSRD (Corporate Sustainability Reporting Directive) is a European directive that imposes strict sustainability reporting standards…
Robotic Process Automation (RPA) is a technology that automates repetitive and time-consuming tasks using software “robots.” These robots mimic human actions on digital interfaces, such as data entry or transaction management, boosting business efficiency. How Does RPA Work? RPA uses software to perform rule-based tasks without human intervention. Unlike more complex solutions, RPA can easily…
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