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“The “Green Guest” paradox: When ESG collides with customer expectations

The hospitality industry is undergoing a significant ESG transformation. Green labels, plastic reduction, local partnerships, renewable energy… initiatives are multiplying. Yet, a paradox persists: customers want sustainability, but not at the expense of their comfort. The concept of the “green guest” or “eco-tourist” is increasingly prevalent in the hotel and tourism industry. It refers to…

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Tourism and Transport: When ESG data takes flight

While travelers enjoy their summer, hotels, airlines, and sustainable tourism stakeholders are activating a crucial yet often invisible lever: ESG data. Faced with regulatory pressure, traveler expectations, and B2B partner demands, mastering Environmental, Social, and Governance indicators is no longer a secondary project — it’s becoming a strategic necessity. But in a sector as fragmented,…

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Travel & transport: the digital revolution in motion

The transportation sector is undergoing a major transformation. Between the rise of digital technology, ever-evolving customer expectations, and environmental demands, travel and transport players must reinvent themselves. Through digital transformation, automation, and the Internet of Things (IoT), these industries are modernizing to improve efficiency, enhance safety, and deliver ever smoother experiences.  Connectivity, Performance, and User…

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Blockchain: The future of academic certification

In an educational landscape undergoing rapid digital transformation, the question of the authenticity and security of academic diplomas is becoming increasingly acute. Blockchain is emerging as an innovative and effective solution to these challenges. By guaranteeing the integrity, traceability and accessibility of academic certifications, this technology is redefining standards for the recognition of skills and…