Green Cloud: Rethinking Cloud for a Sustainable Future

Cloud computing sits at the heart of digital transformation. Yet behind its apparent immateriality lies a significant energy cost. Data centers, generative AI, and IoT are consuming more power than ever. The Green Cloud has emerged as a strategic response—reducing environmental impact while maintaining performance and agility. A Strategic Imperative for Businesses Sustainability is no…

“The “Green Guest” paradox: When ESG collides with customer expectations

The hospitality industry is undergoing a significant ESG transformation. Green labels, plastic reduction, local partnerships, renewable energy… initiatives are multiplying. Yet, a paradox persists: customers want sustainability, but not at the expense of their comfort. The concept of the “green guest” or “eco-tourist” is increasingly prevalent in the hotel and tourism industry. It refers to…