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“The “Green Guest” paradox: When ESG collides with customer expectations

The hospitality industry is undergoing a significant ESG transformation. Green labels, plastic reduction, local partnerships, renewable energy… initiatives are multiplying. Yet, a paradox persists: customers want sustainability, but not at the expense of their comfort. The concept of the “green guest” or “eco-tourist” is increasingly prevalent in the hotel and tourism industry. It refers to…

Capture d’écran 2025-02-03 à 15.40.36

The insight Lab : Environmental and social reporting

Discover the perspective of Nada El Alami, our Sustainable Development Product Manager, as she answers key questions about the challenges and solutions surrounding the CSRD and sustainability reporting. Nada, could you briefly remind us what the CSRD directive is? The CSRD (Corporate Sustainability Reporting Directive) is a European directive that imposes strict sustainability reporting standards…